Toolbox
From smart strategies to sector expertise – a glimpse into the know-how behind our work.
Comms Strategy
Strategies crafted just for you. Thoughtful and tailored, they turn your vision into structure and give your brand a voice that feels truly yours.
Public Relations
Our PR is smart – and SMART, too. Our campaigns follow a Specific, Measurable, Attainable, Realistic, and Time-bound approach, tailored to your goals.
Content Marketing
We create consistent content your audience actually wants. Unique, engaging, and meaningful, it really makes your brand stand out.
Flowers + Plants PR
Since 2024, the Polish market’s ranked 4th for Dutch ornamentals. With our expertise in floriculture communications, we help EU brands bloom in Poland.
Driving Sales
Creativity and strategy guide our work. But our ultimate goal is always measurable brand growth.
Unique Approach
A smart, distinctive perspective on PR and communications. Explore our approach in About.
Best Practices
Reliable and effective, not predictable. We build on proven methods for tailored, creative solutions.
FAQ
How can my brand benefit from smart PR?
Smart PR boosts your brand’s visibility, reputation, and credibility. It builds lasting relationships with consumers, media, and partners – the whole business ecosystem, basically. In the longer run, that creates a stronger market position and better sales results.
How is that different from marketing?
PR focuses on positive, pro-sales communication, building the right image and relationships – while marketing focuses on pure sales. PR often means gaining free publicity (for example, through unpaid media coverage) rather than paid marketing or advertising.
Together, they complement each other – and we often include marketing elements in our campaigns.
Long-term projects or short-term campaigns?
We do both. PR can be a key part of your long-term business strategy, building an established reputation and trust. At the same time, we run targeted campaigns – for example, product launches, events, or seasonal promotions.
Is this the full list of your services?
No. Our toolbox includes a wide range of PR, communications, and marketing tools. We choose what fits each brand best – often going beyond standard methods, too.
How do you choose tools for a project?
We listen first, then build a strategy. We thoroughly study the brand, its goals, and its audience – then pick methods that deliver results and match its DNA.
How do you measure PR results?
PR builds reputation and relationships over time. Still, we track measurable results – like AVE, media coverage, social mentions, and more – and report them clearly. We also monitor how these efforts influence business results.
Which industries do you work with?
We work across all sectors. Our experience spans beauty, tech, tourism, horticulture, medicine, food, and higher education – and much more. We stay curious and adapt fast, whatever the market.
Why specifically mention floriculture PR?
It’s a specialization where we’ve built unique expertise – rare among Polish PR agencies. We love the floriculture industry, bringing insights from other sectors, too.
Do you do B2B comms?
Yes. We craft campaigns for both B2C and B2B audiences – and often for brands that speak to both.
Do you work with Polish brands?
Of course. Poland is our home market, where we support both local and international brands building recognition here.
Do you work outside Poland, too?
Yes. We operate in English and Polish, helping local, EU, and international clients connect and grow across borders.
Can you collaborate with foreign agencies?
Absolutely. We act as a local partner in Poland, helping international agencies run campaigns smoothly and reach their audience.