Flowers + Plants PR

Dutch or EU horticulture brand? Helping you bloom in the thriving Polish market is what we do best.

The Market + the Partner

Why Poland

Poland is Europe’s fastest-growing market for ornamental plants from The Netherlands.

In 2024, Poland imported €416 million worth of flowers and plants from The Netherlands – up 18.6% from 2023 – making it the 4th largest importer in Europe.

While demand in other markets slows or even declines, Poland’s appetite for floricultural products keeps rising, creating unique growth opportunities¹.

¹ read the full story on our blog

 

Why Us

We bring deep floriculture expertise and years of hands-on PR experience. We also draw on ideas from other industries, giving every campaign a fresh perspective.

Our approach is smart and modern: we track trends, use new technologies and SoMe, and create communications that connect in today’s world.

And because we’re close to younger audiences ourselves, we know how to engage Gen Z, Millennials, and Gen X in ways that feel real and relevant.

Comms for Ornamentals

Entering Poland’s floriculture market? Smart move – but you’ll need PR that works. We bring the comms to help your brand bloom here.

Expert

You get strong PR background and deep insight into Poland’s floriculture scene. From consumer trends to trade fairs, we know what drives this market – and how to make your message work here.

Custom-made

Every grower or brand has a unique story and DNA. We create tailored PR strategies only – from focused campaigns to long-term partnerships – that actually match your goals and market stage.

B2C + B2B

Whether you aim to reach Polish consumers or industry partners, we build the right connections. Our strategies cover B2C, B2B, or both – engaging every generation, from Gen Z to Boomers.

Meaningful

Your story needs more than translation. We create original, engaging content that truly captivates and fits Polish audiences. Every word is crafted to deliver value and support your goals.

We've done this before.

With 7 years leading PR projects for floriculture sector, we know what makes them succeed.

I’ve managed projects for brands, companies, and organizations incl. Air So Pure, Avalanche+ Roses®, Bromelia.info, Cymbidium.info, Dümmen Orange, Embassy of the Kingdom of the Netherlands in Poland, FAM Flower Farm, Flower Council Holland, Flower Expo Poland, Greenery Promotion Agency, HydrangeaWorld, Just Chrys, Kalanchoe.nl, and Pina Colada Chrysanthemum.

At VDCOMMS., that experience translates into strategies tailored to your brand and audience.

I've been working with Dawid since 2015. He has a great feel for flower industry and knows how to get even those outside it genuinely interested in flowers. Professional, authentic, and someone who truly understands people.

What Else We Do

Comms
Strategy

Strategies crafted just for you. Thoughtful and tailored, they turn your vision into structure and give your brand a voice that feels truly yours.

Public
Relations

Our PR is smart – and SMART, too. Our campaigns follow a Specific, Measurable, Attainable, Realistic, and Time-bound approach, tailored to your goals.

Content Marketing

We create consistent content your audience actually wants. Unique, engaging, and meaningful, it really makes your brand stand out.

Make your brand bloom.

Put our smart PR to work and see your horticulture business thrive.

Learn how we helped 100 top brands gain success

Learn how we helped 100 top brands gain success